A National Campaign by Varnan

Know Your
Breast

Varnan × Breast of Luck

A movement to make breast cancer awareness open, human, and accessible — reaching women across 20+ cities in India.

Partner With Us About the Play
20+ Cities on Tour
18–25 Cr Projected Reach
₹2 Cr Funds to Raise

The Play

Breast of Luck

A musical dark comedy rooted in lived experiences of cancer — written and performed by people who faced it firsthand. Born not in boardrooms but in hospital corridors, this play knows the fear, and realises the need for laughter, hope, and honest conversation.

"Not just a play — a movement to make conversations around cancer open, human, and accessible."

Actor · Writer
Tannishtha Chatterjee

National Award winner. Started writing this play when diagnosed with Stage 4 cancer.

Actor · Writer
Sharib Hashmi

Known for The Family Man, Filmistaan. Caregiver to his wife through her cancer journey.

Director
Leena Yadav

Award-winning filmmaker. Known for Parched, Rajma Chawal. Bold, socially relevant storytelling.

Produced by
Tannishtha & Aseem Bajaj

Music: Maanaav Podaar · Lyrics: Swanand Kirkire · Choreography: Ashley Lobo

Why It Matters

India Cannot Afford Silence

The numbers make the case clearly. Silence is costing lives.

Mortality — India
8 min

One person dies of breast cancer every 8 minutes in India.

Source: GLOBOCAN 2022, IARC / WHO
Breast Cancer Screening Rate
0.9%
India
vs
80%
USA
Source: NFHS-5 (National Family Health Survey, 2019–2021)
Survival Rate by Stage at Diagnosis
93%
Stage 1 & 2
vs
18.3%
Stage 4

Early detection is the difference between life and loss.

Stage 1 & 2
93%
Stage 4
18.3%
Source: National Cancer Registry Programme, Cancer 2024

Know Your Breast

The Campaign

Built on three pillars — awareness, access, and community — the campaign aims to make reliable, potentially life-saving information reach women across the country.

A collaboration between Varnan Films and the Breast of Luck production, born from a shared need to move the needle on breast cancer awareness in India.

Every woman deserves the knowledge to know about her breasts, the access to get screened, and a community to lean on.

Awareness
Breaking the silence
  • Breast of Luck theatre production
  • Digital media campaigns
  • Expert-led panel discussions
  • Age-specific educational videos
  • Conversations from an early age
  • Empowering women on early detection
Access
Making screening real & reachable
  • Self-examination training
  • Hospital & NGO partnerships
  • Digital toolkits and platforms
  • Online & offline access to doctors
  • Certified professionals network
Community
A space to lean on
  • Brand and organisation partnerships
  • Connecting patients to doctors & counselors
  • Support ecosystems for caregivers
  • Survivor & peer networks

Projected Media Reach

Who We Reach

A multi-layered approach — storytelling, media, and on-ground engagement — targeting women across every stage of life.

Empower
5 Crore+
women aged 20–29
to perform regular self-examination
Encourage
3 Crore+
women aged 30–39
to seek a clinical breast examination
Enable
1 Lakh+
women aged 40 & above
to get annual mammography
Total Audience Size
18–25 Crore

The Tour

Coming to 20+ Cities

Launching in Indore on 18 July, the tour spans Rajasthan, Maharashtra, Punjab, Haryana, Uttar Pradesh, Gujarat, and Madhya Pradesh — aspiring to go across the country.

Also includes tier 2 & tier 3 cities across seven states.

In each city
✦ Live theatre performance
✦ Post-show conversations
✦ Awareness-led panel discussions
✦ Screening drives with NGO / hospital partners
Tour Cities
Indore ✦ Launch Delhi Gurgaon Jaipur Bikaner Chandigarh Dehradun Varanasi Agra Jabalpur Prayagraj Bhopal Meerut Vadodara + more cities
States Covered
Rajasthan Maharashtra Punjab Haryana Uttar Pradesh Gujarat Madhya Pradesh

Critical Acclaim

Audience Love

Shabana Azmi
"I would recommend this play to be shown globally because it is very, very special."
— Shabana Azmi, Actor
Nandita Das
"This play makes you laugh, cry, feel and think — all at the same time."
— Nandita Das, Actor
Urmila Matondkar
"This play makes you realise the beauty of life itself."
— Urmila Mandotkar, Actor
Previously staged at G5A Foundation · Kala Ghoda Arts Festival · Sant Gadge Auditorium · Bharat Rang Mahotsav

Covered by Scroll, Times of India, Hindustan Times, The Indian Express, Mint

Partner With Us

Be a Part of the Movement

Total funds to raise: ₹2 Crore. Three partnership tiers — choose the scale of your impact.

Cause Partner
Pan-India Scale
Pan India digital campaign and engagement in all cities across India. Maximum visibility and impact across the entire movement.
State Samaritan
State-Level Impact
Presence across all cities within your state. Targeted impact that reaches communities in the geography you care about most.
City Champion
City-Level Focus
Focused, high-impact engagement at a city level. Deep connection with your local audience around a cause that matters.
About Varnan Films

Founded 2010 · 18+ Years in Cultural Storytelling

Founded by Vernita Verma, Varnan specialises in film production, branding & communication, and art event curation — rooted in truth, empathy, and purpose. 10,000+ event footfall, 1,000+ audiences per multidisciplinary production.

varnanfilms.com

Get Involved

Be a Part of India's
Movement Against Breast Cancer

Write to us to explore a partnership, host a show in your city, or simply spread the word.

Email Vernita Partnerships Enquiry
vernita@varnanfilms.co.in | partnerships@varnanfilms.co.in | +91 98736 84567